WEBSITE COPYWRITING

Specializing in patient-centered, engaging copy

VERTEX PHARMACEUTICALS

May 6, 2022

GenePossibilities.com

This unbranded, patient-centered website introduces the idea of gene therapy to the general public. It serves as an educational resource for people living with genetic disease to learn more about the possibility of gene therapy.

Chief copywriter for Phase 1 of this site which was launched early May 2022. 

Focus:

  • Simplifying gene therapy to a 6-8th grade level

  • Incorporating health literacy practices into writing for clarity

DNA
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NUTRIRISE

Jan. 2020 - July 2021

NutriRise.com

This e-commerce website focuses on nutritional supplements for a multi-million dollar business.

Lead Copywriter for the entire website and product pages.

Focus:

  • Building connection with the customers

  • Highlighting the benefits and features in a relatable and engaging manner

  • Pulling through the company branding, voice, and tone

Interested in seeing more of my work? Please get in touch and I’ll be glad to share some more pieces with you.

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