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CURRICULUM VITAE

Writing Roles

COPYWRITER (FREELANCE)

February, 2022 to Present

  • Chief copywriter for Vertex Pharmaceuticals GenePossibilities Patient Website Phase 1 Launch: https://www.genepossibilities.com

  • Collaborated with creative team to develop strategy and created copy for banner ads to drive traffic to client's website

  • Crafted engaging copy for downloadable resources

  • Oversaw the complete re-write of the existing website to transition into a more reader-friendly approach using patient literacy practices

  • Kept the brand's integrity intact by keeping an eye on the consistency and quality of marketing content.

  • Collaborated closely with clients to identify needs and challenges, as well as campaign themes that were solution-oriented.

  • Developed CRM email sequences for GenePossibilites Patient website.

OWNER & SENIOR COPYWRITER, CANAANLAND MEDIA, LLC

June 2008 - Present

  • Using copy to creatively express brands on multiple platforms.

  • Created high-impact messaging for all marketing media.

  • Managed all aspects of copy review and editing, including guidance and oversight of production.

  • Responsible for producing clear, cohesive, concise, and effective copy for campaigns across print and digital channels to increase member engagement

  • Developed web content marketing strategy

  • Editing of content/ documents

LEAD COPYWRITER & HEAD OF RESEARCH, NUTRIRISE

January 2020 - July 2021

  • Customized brand message to reach and capture target audience interest and drive engagement.

  • Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of

       quality deliverables.

  • Developed web content marketing strategy

  • Led Research & Copywriting team in delivery of NORA, a high-level and custom client assessment, resulting in an interactive customer

       experience & increased sales.

  • Played instrumental role in creative planning and review sessions, working with tech and design teams to elevate quality of content and designs.

  • Produced original, creative content for promotional advertisements and marketing materials.

GRANT PROPOSAL WRITER, ALLEGRO FOUNDATION

April 2014 - September 2021

  • Developed effective and engaging grant proposals for private foundation grants.

  • Created thorough year-end reports for grant cycle reporting

  • Created customized research reports of new grant opportunities each quarter.

  • Collaborated with Founder, Program Direction, and staff to identify key issues facing the organization and effectively worked with the team to

       create solutions.