ASHWAGANDHA LAUNCH

EMAIL 1: Announcement + Benefit


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Taking Stress Relief to New Levels


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Our Best Selling Ashwagandha Just Got Better!


How are you feeling today?


I ask because stress levels are at an all-time high because of the pandemic.


Changes in work schedules, lockdowns, school closures, and financial concerns have most people feeling on edge. 


Sleep is more of a challenge. 


The space in our lives where happiness once lived, now also houses a steady undercurrent of unrest.


Sound familiar?


We get it, and we’re in the boat right there with you. Last year brought unprecedented change.


And those changes caused our adrenal glands to kick into overdrive. As a part of our stress management system, their job is to keep us alive and sustain us through whatever life throws our way.


And then came the pandemic.


Cortisol levels skyrocketed. For many of us, it caused our health to tank.


At XXXXXX, we knew we had to do something to help.


I’m excited to announce that we took our beloved Ashwagandha formula and we made it BETTER! 


Now with 50% more Ashwagandha per serving and 50% more capsules per bottle!


This new formulation was specially designed with you in mind. During these crazy times, it will help you to:


  • Lower your cortisol levels by as much as 30%

  • Get more sleep with less time lying awake

  • Soothe feelings of anxiety and stress

  • Strengthen your immune system for fewer sick days


Higher potency means more powerful compounds to kickstart a healthier stress response.


More capsules means that the bottle will last you TWICE as long!


It’s our supersized answer to the stress caused by everything going on in our world.


You can check out our new and improved Ashwagandha formula here.


Restore the calm back to your life and hit the rewind button on all this stress. 


The world around you might not change, but the world WITHIN you absolutely can!


To Your Health,


Amber Canaan, RN, CHC

XXXXXX Head of Research


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EMAIL 2: Logic


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The TRUTH About Stress

5 Truths About Stress 


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Truth #2: 120,000 people die each year due to… 



We SHOULD all be working on lowering our stress. 


Unfortunately, our fast-paced culture makes it seem normal. 


Some people wouldn’t feel productive without the stress of everyday life. Like if the stress went away, they might be doing something wrong. 


The thing is, stress hurts every cell in your body. To achieve real and lasting health, you’ve got to learn how to manage it without it managing you!


Here are 5 Truths about soaring stress levels… 


Truth #1: Your body doesn’t understand the difference in being chased by a lion, and facing a looming deadline at work. Your adrenal glands pump out cortisol just the same way. Your internal stress management system is supposed to help you escape infrequent emergency situations. You aren’t supposed to live under constant daily stress.


Truth #2: One-third of Americans live in a constant state of stress. It is their default. It costs over $300 billion a year in lost wages, and claims the lives of 120,000 people each year due to stress-induced heart attacks.


(If you have a stressful lifestyle, then you’ll want to check out Ashwagandha - it’s our best-selling supplement.) 


Truth #3: Chronic stress causes a disastrous imbalance of adrenal hormones. Cortisol, DHEA, adrenaline, and noradrenaline all go haywire. This causes a cascade of negative events like:


-Your immune system weakens

-You experience poor sleep

-You gain weight or have trouble losing weight

-You become exhausted and cranky

-Your digestion slows down, you become constipated, and your blood pressure rises

-Your skin ages faster, you develop lines and wrinkles


Truth #4: Your stress response isn’t written in stone. No matter how you respond to stressful situations right now, it can change. You CAN feel better!


Truth #5: Natural herbs like Ashwagandha are clinically proven to help your body balance stress hormones and create a healthier stress response. One research study showed as much as a 30% reduction in cortisol levels with Ashwagandha supplementation.


Although changing habits and overall health can seem overwhelming, understanding the impact of stress on your body and deciding to do something about it is the first step.


With attention and adding this powerful supplement, you will experience changes in the way you feel and react to situations around you. 


Stress may be a cultural norm, but you can pave your own path. Are you ready to feel better?


Cheers,


Amber - XXXXXX Research Guru


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EMAIL 3: Hero’s Journey


(subject) When they tell you you can’t

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“You can’t do that!” 


It was the story of Lainey’s life. 


People telling her what she couldn’t do. She wasn’t smart enough, she wasn’t wealthy enough, she didn’t come from the right family.


And so the stories went. 


It seemed like everything she did, someone came along to tell her it couldn’t be done.


Before she graduated from nursing school, her advisor told her she was a fool to apply at one of the biggest hospitals in the country, in a job working with terminally ill children. 


THAT turned out to be her calling for many years. 


Her father tried to stop her from marrying the love of her life, basing everything off of wrongful stereotypes that shouldn’t have existed in the first place.


They eloped. 


In a few months, they’ll celebrate their 15th wedding anniversary with their four children by their side.


But it wasn’t until the birth of their third child that the words, “you can’t do that,” really took on a whole new meaning.


Something was wrong.


Terribly wrong.


About six months after she gave birth to an 11 pound baby boy in her living room (yes, people told her she couldn’t do that either), her heart started skipping beats.


A lot of beats. 


Several dozen times an hour, her heart would miss a beat, and then pump extra hard on the next one to make up for it. 


She felt like she was going crazy, or dying, or both.


Doctors examined her. They drew tubes of blood and ran all kinds of tests. A few hormones were off, but nothing serious. 


But it felt serious. Having your heart skip that many beats per hour is enough to drive you nuts, especially with a 6-month-old baby to care for.


Lainey’s doctor referred her to a specialist, but refused to fit her in any earlier than 3 months down the road. 


She couldn’t wait that long.


“Are there any other options? I don’t want to feel this way for the next three months! What about natural supplements? There’s got to be something that I can do to help!” She pleaded.


“Absolutely not! You can’t do that! I’ve seen natural treatments RUIN my patients!” And with that, he dismissed her, rushing off to see his next patient.


“You can’t do that…” His words echoed in her head.


Lainey knew what her plan of attack would.

She muttered under her breath. “Watch me!”


And with that, she sought her own answers.


For Lainey, the truth was she was under an INSANE amount of stress… something her doctor didn’t even think to ask her about. 


After nearly losing her house and a family to care for including a 6-month-old baby, her body was unable to manage all the world was throwing at her.

It took a natural health professional who LISTENED to her so that together they could make the connection between her symptoms and the stresses of her life. 


She found someone who took her seriously, and didn’t place limitations on her health, the way the previous doctor had.

And gave her natural supplementation to take, along with some proactive steps to reduce her stress levels. 


Within a week, the palpitations slowed.


Within a month, they stopped all together.


Within 45 days, her lab results had returned to normal.


She felt great, so when the specialist her medical doctor recommended called her 3 months later, she declined the appointment. 


At her follow-up appointment with her medical doctor a few months later, he asked her how the appointment went with the specialist. Lainey explained the path she chose, and presented him with her lad reports. 


He was SPEECHLESS. And then he changed the subject.


Lainey took charge of her own health, she knew something was wrong, and didn’t let anyone dictate to her that the way she was feeling was normal, or that she would just have to live with it.


How many of us live like this - believing the lie that we can’t do something just because someone else told us we couldn’t?


And how many of us get swept away in the idea that living under constant stress, or generally feeling lousy is just a part of life that we have to accept?


What if I told you that neither are true?


When your stress hormones are out of whack, your world feels out of control. It’s harder to trust yourself and have clear judgement to make important decisions.


One of the best ways to gain the motivation to take that next step into any area of your life AND conquer that thing that you’ve always wanted to - is to balance your hormones and help your body to handle stress in a healthier way.


Ashwagandha is one of the most powerful herbs available to help restore balance to your stress hormones.


Now before I go on, I do want to make it clear that Ashwagandha wasn’t something Lainey discovered until years after this traumatic event. 


She WISHED she had found it earlier, because as she later found out, it was intense CHRONIC stress that caused her symptoms in the first place. 


So her heart palpitations could have been totally prevented. 


And guess what Ashwagandha does?


Yep - it helps lower stress.


It’s so easy to overlook the obvious. Lainey’s doctor did that. 


Many people in her life did that to her. They overlooked the potential that Lainey held to accomplish just about anything she wanted to do.


Don’t overlook the obvious. Stress underlies so many issues, and rarely do doctors place the blame where it belongs.


Ashwagandha won’t help you to win the lottery, and it won’t turn you into an overnight celebrity.


But it just might turn your world right-side up. It can help relieve some of the crazy symptoms you feel from chronic stress in your life.


And really, what do you have to lose? We have an incredible money-back guarantee. Take the whole bottle, and if you don’t love the results, we’ll send you your money back.


Check out this incredible offer we set up just for our email subscribers. 


Once you try it, let us know your thoughts. We can’t wait to hear from you!


To Your Health!


Amber Canaan, aka “Lainey”

XXXXXX Research Guru & Supplement Nerd


*This story is 100% true. Names were changed for the fun of it :-)


-------------------------------------------EMAIL 4: Testimonial 


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10,689 Lives Changed!

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Want a FREE Bottle of Ashwagandha? 


Did you know Ashwagandha is our best selling product and in fact, it’s the one that made XXXXXX what it is today?


There’s a very specific reason for that. And we deliberately chose it as our flagship product.


It changes lives.


More specifically, it radically transforms the way your body responds to stress.


And let's face it, stress is everywhere. 


But don’t take our word for it. Check out these reviews from our incredible customers:



 <Insert reviews here>

And there are thousands more reviews just like these on our Amazon listing. 




THIS is why we do what we do. 


We know how difficult it is to live under chronic stress because we’ve been there too. And when we found an ingredient that helped, we knew we had to share it. 


And it’s changing lives!


We would love for you to be the next to try it. We created this special offer just for you. 


If you buy a bottle of our Ashwagandha, and then leave us a review on Amazon, then we will send you your second bottle absolutely FREE. 


We hope that your experience will be just as powerful as Mya, Bert, and Scott’s. In fact, if you’ll leave us a review, we’ll send you a free bottle.


But if for whatever reason it doesn’t work for you, we’ve got your back! We have an unconditional money-back guarantee. Just let us know, even if the bottle is completely empty, and we’ll refund your money.


We can’t wait to hear how it works for you!


To Your Health!


Amber Canaan

XXXXXX Research Guru & Supplement Nerd



------------------------------------------------EMAIL 5: Fear Of Loss Of Skills


(subject)

If you like feeling stressed, don’t open

Like feeling stressed? Then don’t open. 


Stress.


The feeling that an unshakeable wet wool blanket covers you from head to toe.


It’s there from dawn to dusk. It’s crippling. It’s paralyzing.


One-third of Americans live under extreme stress.


48% admit that their stress levels have worsened over the recent few years.


I don’t know the exact numbers, but I would venture to say that for many of these people, they have no idea that a solution exists.


But you’re not one of those people.


You’ve trusted your intuition and have sought out an answer.


One that doesn’t involve prescription medications or expensive programs.


Or require you to escape your life and move to a deserted island!


By tapping into the ancient power of Ashwagandha:


  • Your adrenal glands will secrete LESS of the main stress hormone - cortisol

  • You’ll sleep better at night and wake up refreshed in the morning

  • Your nervous system will feel calmer and more at ease

  • You’ll have more energy throughout the day so you can get more done in less time, play with your kids, and be excited to pursue your hobbies (18 rounds of golf anyone?!) 

  • And stressful situations will start to roll off of you, like water off of a duck’s back


Will it happen overnight?


No. 


I want to paint an accurate picture so you know what to expect.


Your body needs time to readjust. Hormones are complicated little things. They take some time to reset.


But give it 30 days, and we believe you’ll start to notice a difference. 


For many of our customers, their lives radically change by the 60 day mark.


Will the stress disappear?


Absolutely not.


You’ll always have work, bills, family issues, and car problems.


But what DOES change is the way that your body and mind reacts to that stress.


It’s almost like you develop a certain level of immunity to the effects.


What once threw you into a tailspin, now feels like a minor inconvenience.


But the choice is yours.


You can continue your life as it is now, with stress levels increasing year after year.


Or you can grab ahold of your life, your mind, and your adrenal glands.


You can choose to give your body the natural compounds it needs to respond BETTER.


Healthier.


Calmer. 


So the choice is yours.


Our newest formulation is 3X more potent and contains a full 2 month supply in every bottle. 


Give it a shot, we have an empty bottle guarantee! If your stress levels aren’t lower by the end of it, or for whatever reason it doesn’t work for you, we’ll give you your money back!


No questions asked.


You’ve got nothing to lose.


Well...except that irritating wet blanket feeling. The weight on your shoulders. And those sleepless nights.


You’re going to feel incredible!


Visit The XXXXXX Shop Today To Find Out More About This Stress-Busting Herb 


To Your Health, 


Amber Canaan, RN, CHC


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EMAIL 6: Scarcity 1


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[LAST DAY] To shop Ashwagandha @ 40% off


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Welcome-To-Summer Sale coming to an end

Only 24 hours left to save


TODAY is the LAST DAY of our Welcome To Summer Sale


As we celebrate the return of warmer temperatures and summer fun, we want to help you get the season started with more peace and tranquility in your life.


That’s why we’re giving 40% off of our best-selling STRESS RELIEF formula.


With over 31,800 ratings, our Ashwagandha continues to provide incredible balance for over-stressed people all over the United States.


But don’t take it from us.


Check out what Mya has to say:



 <Insert review here>

Will you have the next life-changing experience?


Now is the perfect time to try it for yourself and save 40%!


But remember that our sale ends tonight.


If you wait until tomorrow, it will be too late!


Shop Our Best-Selling Ashwagandha Here


To Your Health,

Amber Canaan, RN, CHC

------------------------------------------------EMAIL 7: Scarcity 2


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[ABSOLUTE LAST CHANCE] Ashwagandha 40% off

4 hours left in Welcome to Summer Sale - 40% OFF

Welcome to Summer Sale ENDING Soon


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4 Hours left to shop

Sale ends in 4 hours

Prices going up in 4 hours

Doors are closing soon… 


All good things must come to an end.


And our Welcome to Summer Sale is no exception.


There’s only 4 hours left to snag 40% off of our best-selling Ashwagandha.


This is the biggest discount we’ve offered in 2021 and to be honest, we don’t foresee running another sale this big until Black Friday.


So if you’re interested in starting your summer without all the crazy feelings of stress…


If you want to sleep better…


And enjoy these longer days more without the worry and anxiety…


Now is the time to act because in 4 hours, this sale will be no more. 


Grab your bottle of Ashwagandha at 40% off before it’s too late.


To Your Health,

Amber Canaan, RN, CHC


P.S: Not sure whether Ashwagandha will work for you? We get it. That’s why we offer an unconditional money-back guarantee on every product, even those purchased in our Welcome to Summer Sale. 


Just send us an email, we’ll refund your full purchase price. It’s as easy as that!